Showing what we're made of.
You've always believed it's what's inside that counts. We hope you'll apply that same rule to our products. We strive to use naturally sourced, wholesome ingredients that just make you feel right when you choose them.
We're proud of our ingredients and you deserve to be informed. Every ingredient in our products is posted along with our reason for using it and where it's sourced. That's goodness you can believe in!
We strive to use high-quality ingredients that are sourced in nature and subject to minimal processing.
As a Maine based company, we constantly strive to improve our sustainability practices at every level of our operations.
Tom's of Maine products and packaging are designed in accordance with our Stewardship Model and their sustainability and recyclability are actively reviewed in the process.
What We Don't Use In Our Products
Because we do not add artificial colors, the appearance of our products may vary from batch to batch.
Artificial flavors or fragrances
We do not use any synthetic flavors, colors, or fragrances. Our customers prefer the fresh, natural taste and smell of herbs, fruits, and flowers (or no fragrance at all!).
Artificial preservatives (EDTA, formaldehyde, parabens, etc.)
Natural preservatives work as well or better than artificial alternatives. For example, we use rosemary to help guard freshness in our soaps.
Our support of non-animal-testing models also includes the belief that we don't need to use animal ingredients to create effective products. Just one example: glycerin, used in toothpastes and soaps, is often made from animal ingredients, but ours is vegetable-based.
Ethylene glycol can be found in hair care products and facial/body washes as a fragrance ingredient, a solvent, and as an aid in controlling viscosity. We use water and ingredients derived from corn, coconut and palm kernel oils, and sea salt to control consistency in our body washes, and natural fragrances in all of our products.
Aside from our liquid hand soap and body wash, which contain wheat protein, all other Tom's of Maine products are gluten-free. We do not use alcohol, casein or caseinate, MSG, wheat, oats, barley, rye, malt, spelt, kamut, HPP, or HVP. None of our flavor oils are grain-distilled. We do not use flour of any kind in our manufacturing process for conveyor belts or for any other purpose, and our containers are not dusted with flour before filling.
Grapefruit seed extract
Studies have shown that natural preparations of this ingredient do not show antimicrobial activity; instead, it is commercial preparations that include synthetic antimicrobials or preservatives that show antimicrobial activity due to those artificial ingredients. We instead use hops for their natural antimicrobial action in our deodorants. (Armando, C., Maythe, S., Beatriz, N. P. Antioxidant activity of grapefruit seed extract on vegetable oils. Journal of the Science of Food and Agriculture 1997 Dec:77(4):463-467.)
Parabens are used as fragrance ingredients or as preservatives. We rely instead on natural preservatives and ingredients.
We do not use bleach or peroxide in our whitening toothpastes; we instead use silica from sand to clean your teeth and create a whiter appearance.
Phthalates are used to improve the performance of some personal care/cosmetic products (for example, to fix fragrance in a formula), but we have always avoided this class of ingredient.
Saccharin or other artificial sweeteners
Many conventional toothpastes contain artificial sweeteners; our customers prefer a less-sweet natural flavor. We use natural sweeteners such as xylitol and rely on the naturally delicious tastes of fruits and herbs to flavor our toothpastes.
We also offer you a choice
Aluminum and aluminum-free
Aluminum containing ingredients are required by the United States Food and Drug Administration (FDA) to deliver wetness protection in an underarm product. The FDA recognizes 18 different aluminum containing ingredients to help deliver wetness protection. Tom's uses aluminum chlorohydrate.
Though not an FDA wetness protection ingredient, another aluminum-containing ingredient found in many deodorant products is potassium alum. Potassium alum, is the odor protection ingredient used in many deodorant crystal products like our Natural Confidence roll-on. Although these products do not offer wetness protection, they do use an aluminum containing ingredient to help provide odor protection.
Consumers who do not wish to use an aluminum containing underarm product may choose from our extensive line of aluminum-free deodorants, which inhibit odor-causing bacteria using hops. These deodorants are some of our most popular products today.
We feel it is important to offer individuals a choice of both wetness and odor protection benefits.
Fluoride and fluoride-free
Fluoride is currently the only toothpaste ingredient recognized by the US Food and Drug Administration to prevent cavities. The FDA recognizes three forms of fluoride: sodium monofluorophosphate, sodium fluoride, and stannous fluoride and regulates the levels at which they can be included in toothpaste formulations.
Consumers who do not wish to use an anticavity toothpaste may choose from our line of fluoride-free toothpastes. We feel it is important to offer individuals a choice and trust that they will work with their dental care professionals to establish an oral care regimen that is right for them.
SLS and SLS-free
We use SLS to disperse the ingredients in some of our toothpastes due to its long history of safe use, its lack of odor or taste, and its low level of concentration in our products.
For those of our consumers who prefer to use a toothpaste without SLS, we also offer a line of SLS-free toothpastes which use glycyrrhizin, derived from licorice root, to foam and disperse ingredients.